Based on the principal that an Elephant never forgets, access to a loved-one's Ememorybox is through the heart-shaped QR Code on the Elephant's t-shirt, giving the feeling that the memories are kept safe in the Elephant's heart and are never far away. Yet, because it requires the use of a smartphone to access the memories, it is at the discretion of an adult as to when and how often these memories, which can be painful, are able to be accessed.

It comes with a Certificate of Adoption and a personalised letter explaining to the child that the Elephant will hold the memories inside, will never forget and is hear to listen with its big ears.